The $100 Update That Could Add Thousands to Your Home’s Value

In the world of real estate, first impressions are everything. At The Presale Studio, we’ve seen time and again how a home’s exterior sets the tone for buyers before they even step inside. When it comes to curb appeal, few updates deliver as much bang for your buck as painting the front door. It’s the home’s handshake—the first interaction buyers have—and a powerful tool in making them fall in love at first sight.

Here’s why this simple, budget-friendly update is an absolute must for maximizing your home’s marketability.

Why the Front Door Matters

Think of the front door as the “lipstick” of your home. It’s an opportunity to add a pop of color and excitement, delivering a modern, inviting look without overwhelming the space. A freshly painted door signals to buyers that the home is well-maintained and stylish, leaving a lasting impression as they physically walk through it.

For an investment of about $100, you can significantly boost the perceived value of your home. It’s a small cost for what might be a priceless improvement to the buyer’s initial reaction.

Choosing the Right Sheen for Maximum Impact

Opt for a semi-gloss finish. Front doors often sit in shadow, and a semi-gloss sheen adds just enough shine to bring them to life. Plus, it’s durable and easier to clean—perfect for withstanding the wear and tear of weather and frequent use.

Colors That Sell

The right color can enhance your home’s appeal and complement its existing palette. Here are some standout shades that deliver modern curb appeal:

Deep Reds

Rich, oxblood-like reds exude elegance and timeless appeal.

• Sherwin-Williams Sun Dried Tomato

• Sherwin-Williams Cordovan

Terra Cotta Oranges

Warm, earthy tones pair beautifully with neutral homes, especially white or beige exteriors.

• Sherwin-Williams Cavern Clay (leans orange-pink)

• Sherwin-Williams Copper Mountain (burnt orange)

Shades of Green

Green remains a favorite for its versatility and modern edge.

• Sherwin-Williams Relentless Olive: Bright and warm with a retro feel.

• Sherwin-Williams Privilege Green: Deep and cool, ideal for updating gray exteriors.

• Sherwin-Williams Hunt Club: A gem-toned green that’s bold yet refined.

Rich Moody Blues

Deep blues are a crowd-pleaser and pair well with many exteriors.

• Sherwin-Williams In the Navy

• Sherwin-Williams Endless Sea

Shades of Pink

Unexpected yet chic, pinks can feel fresh and inviting.

• Sherwin-Williams Pressed Flower: A soft, dusty pink with broad appeal.

• Sherwin-Williams Juneberry: Vibrant and eye-catching, perfect for the right home.

Tips for a Flawless Finish

1. Prep the Surface: Clean the door thoroughly and sand any rough spots for a smooth finish.

2. Use Primer: If you’re making a dramatic color change, a good primer ensures even coverage.

3. Apply Thin Coats: Several thin layers look cleaner and more professional than one thick coat.

For a detailed step-by-step guide, we recommend this resource from Pennies for a Fortune.

Closing the Deal

At The Presale Studio, we believe in the power of small, strategic updates that deliver big returns. A freshly painted front door isn’t just an aesthetic improvement—it’s an investment in the story your home tells potential buyers. It’s an easy, affordable way to modernize, stand out, and make buyers feel like they’re walking into their dream home before they even cross the threshold.

If you’re a real estate agent, incorporating these insights into your client conversations can elevate your listings and help you stand out in competitive markets. Empower your sellers with this simple yet impactful strategy, and watch as it transforms homes—and profits.